By: Simon Birch
Share This Post
What is Website Authority?
What is Website Authority you may ask? Its basically how often a user visits your website and finds it useful. If they do, the user will come back and back again and search engines will notice that your keywords on Google are getting ranked. Think of Facebook or Google. They both have a low website authority of position 1 or 2 in the world because millions of users use them time and time again.
It’s all about good SEO and user experience that creates a buzz so people pass on your links and people write about your website. Eventually, with additional linkbuilding, your website authority will continue to grow.
New websites have a zero score. We have to build on that. There are steps to be taken before we build your website authority.
1, Do a Technical SEO Audit.
2, Benchmark the current statistics and SEO currently onsite.
3, Prepare and plan for SEO efforts onsite with Rich Snippets enhancements.
4, Prepare the keyword research to be worked in conjunction with articles onsite and offsite as used as anchored links.
5, Start Linkbuilding.
How do we start Linkbuilding?
Website Authority is normally a rank of up to 100. The higher the score the better the authority. There are various types of Authority being:
- DR – Domain Rank
- UR – URL Rank
- DA – Domain Authority
These vary from different SEO Authority metric websites. Moz is different from SEMrush and both are different from Ahrefs and so on. The main point to look out for on each of these is that if your typing to research a website you want a link on and all those 3 SEO metric websites have a high number/authority it would be best to get an anchored link on that website.
Website Authority is also building links from internal pages of your website. It’s just not all about the first page.
To promote your website and build the website authority you have to get anchored links on other websites. There are various ways and the safest way for linkbuilding such as:
- Press Releases (free and paid).
- Guest posting – writing articles for a website with an agreement that you can have a link within the content
- Forums links – in content and signatures
- Article Directories
- Social Profile links – Twitter, Facebook etc..
- Bookmark websites
- Web Directories – similar to online yellow pages
So that’s kind of the easy part. The other part is having do-follow links. In the right world and if it was possible I would prefer 70% do-follow links and 30%no-follow links. It all depends on the website you are trying to get the anchored link on.
Do-follow links – A do-follow link say to the search engines that this link on my website is good so please index this link and build that website authority.
No-follow links – Not indexed and are of little worth.
BUT “The search engines see all” it’s not advised to try to get all do-follow links. Why? it can cause red flags and maybe de-index some of your pages as it looks unnatural. So beware.
Simon Birch CEO and Search and Marketing expert has managed many Fintech organisation from Director level.