By: Simon Birch
Share This Post
Technical SEO Audit
What is a Technical SEO Audit?
When dealing with SEO we need to benchmark your website so we need to create a complete website and server Technical SEO Audit. This Technical Audit will identify pages without SEO & Technical SEO. This includes the basics such as title, meta description lengths, and if the images have Img Alt Tags (description of the image) and so on, and then on to the more technical SEO such as if Rich snippet markup is present, or if it is – is the coding correct and so on.
There are many ways to complete a Technical SEO Audit using tools such as Deep Crawl or Screaming frog, at JustifyDigital we tend to use Screaming Frog as its the best solution for us.
The server is not in respect of SEO. The server audit is to mank sure the website has the installed components from the server and that modules and scripts are up to date. This could be such identifiers as:
- Is the server running PHP.7.3 or the latest versions?
- Has the server got Imagick installed for images on CMS?
- Does the sever have Gzip or mod deflate installed for compression on the website?
- Check DNS errors
and as you can imagine many more checks to be done server level.
The initial website audit can take a short time to complete using the Screaming Frog Audit tool. The audit tool will scan all the webpages and posts and identify SEO issues on that particular page. Once we have a complete SEO audit we can set this than to our benchmark.
Normally depending on how much work is needed to be done, we break this down into stages for SEO Executives and Developers with a definitive structure and timeline of what needs to be done. The basics could be changing meta descriptions length or adding Img Alt tags etc, but if it is a complicated website that needs Rich snippets on a Schema markup we use developers to install the code correctly and then we test the code before going live.
We also work with HTML markup using W3C which is an HTML validation service to check the code for errors.