By: Simon Birch
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Why do I need LinkBuilding Services for my website? link building uses anchor text links that identify a keyword or phrase for a page you want to be linked. For example, homepage links are normally branded anchored text and inner pages such as a product OR e-commerce page would have the anchor link of a Samsung 4k TV. Links have to be diverse and informal with the right keywords that show the search engines that you want to rank this page for that keyword.
JustifyDigital deals directly with Journalist blogs, Educational and Government websites that have the highest website authority. Having anchor links on these types of websites greatly improves your positioning on the search engines for those desired keywords.
Once we identify keywords and do the keyword research and search volumes of the page you want to rank for, we can then evaluate the On-Site SEO strategy and see if the content, keywords and link building are all aligned with Off-Site SEO.
Our process is very intensive both our side and yours. We have to agree on the research we present to you and the keywords we want to rank for going forward. We start with a total benchmark of your current website. This includes any backlinks that you currently have, do they need to be removed? can we improve on the current links? and also identify new opportunities and new pages that come on the website i.e article posts etc.
The statistics above are the website authority benchmarks when we use our linkbuilding services. It has a start point and from month to month using our linkbuilding strategies we can see an overall improvement on the website authority. The website authority is vital and takes time to build.
Example – A new e-commerce website selling Men’s suits: we have all the on-page SEO and start to build the anchored text links but after 6 months we have increased from 0/100 to 7/100. There is a website which is a direct competition to my website but its 10 years old and at the top of the search engines. Which website do you think visitors will go to first?
It can be really frustrating but that’s fine, it’s all about the competition and competition analysis.
1, Research the top 20 competitors – SEO, estimated traffic, social stats, and where they have backlinks with what keywords they are using.
2, Enhance our website on-site SEO and mirror keywords with variations to leverage maximum exposure
3, Look for an authoritative website that we can place our backlinks on that surpass the sites they have links on, AND try to add the same links on the website they are using too.
4, Rinse and Repeat.
It is a challenge but worth it. You have to think smarter than the competition and surpass yours and their expectations and be dominant in the search engines. Using our Linkbuilding services we will show you from month to month the progression of your website with your ranking and website authority data and building domain authority.
Overall is about research and the website you want your anchored text on. If you spam lots of sites with your keywords the likelihood is you will have lots of backlinks but no SEO juice for your keywords.
Take your time, Speak to journalists and ask them to endorse your posts. Setup guest posting on good authority websites. Build your social profiles and link each page to a social media channel. The list is endless but once you see the organic traffic results it soon becomes a bug. If you look at other linkbuilding services use this list and ask them questions about how are they doing their research.
Simon Birch CEO and Search and Marketing expert has managed many Fintech organisation from Director level.