By: Simon Birch
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Keyword Research is vital for any website or product so the keywords can reflect and bring in healthy organic traffic flows. The problem that many SEO executives have is they use the top keywords and that’s it. They don’t look at the bigger picture.
Keyword Research is not just looking for the highest volume of organic traffic. It’s how to use many keyword phrases in conjunction with the content and using various methods to enhance the target keyword.
Content is also another key (duh)… but not what you think. We could have the best blog or niche writer, but if they don’t use the keywords effectively and strategically use those keywords or use keyword density…… well it’s just another article. Content is very important, using internal links and external to show the engines that your content is an information source rather than spamming an article for a keyword hit.
So how does Keyword Research work?
1, Prepare your content. Have in mind the content that you’re going to create. The content should be personal but professional at the same time. Prepare your keywords (step 2) with around 3% keyword density in mind.
2, Keyword Research. Don’t go for the hard or top keywords. Use target keywords, secondary keywords and LSI. Create a spreadsheet and their target organic volumes for better reference.
- First Target Keyword: cheap hotels
- Secondary keywords: cheap hotels in Liverpool, cheap hotels in London
- LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand the content on a webpage. Such as hotels in London cheap, hotels in Liverpool cheap
- Secondary Target Keywords: booking cheap hotels
- Research phrase or questions: i.e where can I find cheap hotels in London – add phrases in your content too.
Think about where to use the keywords
Apart from having keywords within the article, you should use internal and external links too. But it’s not just that, think about the hierarchy of the post. Use keywords in H1, H2, and H3’s.
These are just a few examples of how to use Keyword Research. If done correctly and using on-page SEO using your target keywords in titles, meta descriptions, content and images you can expect a decent amount of organic traffic to that page or post.
Keyword Research and tools
There are many tools available online. My favourites are Kwfinder, Google Trends, Ahrefs and SEM Rush. Each Marketing and SEO professional will have their own methods but I find these are very capable of doing your keyword research.
Simon Birch CEO and Search and Marketing expert has managed many Fintech organisation from Director level.