Sony XR-55A95K – BRAVIA XR™ – MASTER Series – OLED – 4K Ultra HD – High Dynamic Range (HDR) – Smart TV (Google TV) – Black (2022 model) + 5 Year Manufacturer Warranty


  • Our new OLED(QD-OLED) panel delivers our brightest, widest OLED colours yet! With Cognitive Processor XR, BRAVIA TVs analyse the content and recreate it the same way humans see and hear in the real world. The result is your favourite content recreated in a way that’s so real you can feel it
  • The screen is the speaker. Acoustic Surface Audio+ matches exactly what’s on screen
  • Designed to work in two different styles, choose the Front One Slate position for the most immersive experience possible or the Back position to set the TV close to the wall for true room harmonisation
  • Great for gamers, BRAVIA XR TVs deliver ultra-responsive and smooth gameplay with Auto Low Latency Mode in HDMI 2.1 and a Variable Refresh Rate (VRR)
  • Choose from hundreds of films delivered straight to your living room with our exclusive BRAVIA CORE streaming service. Browse 700,000+ movies and TV episodes from across your streaming services on this Google TV – you can even go hands-free with the built-in Voice Search!
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SKU: B1CC8ABE Category: Tag:
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8 Reviews For This Product

  1. 08

    by Mad Badger

    Straight to the point the best TV I’ve ever owned picture, sound ,build quality is all top class my first oled and went for the new QD OLED I love Sony TVs the sound from this TV is stunning if you watch alot of streaming and movies this is the TV to get the only negative is the price but you get what you pay for ok the Samsung S95 is cheaper and is another stunning TV especially for gaming but Sony really does punch above the lot when it comes to colour science and the Google TV runs smooth all apps are smooth and the TV has bravia core streaming service IMAX enhanced if you got the money then get this TV 📺💯👑

  2. 08

    by ian

    With the world cup looming & being a sucker for movies too…I bought the 65 inch version of this amazing TV.
    Sound is very good even without a soundbar, picture quality just outstanding…upscales HDTV very well, SD is ok, but still can’t stand being stuck with this resolution for Freeview channels. Check AVforums for the thread on settings, I’ve turned the brightness down considerably & use movie mode for authentic colours. If you can afford this it will delight you & last for years I believe before it’s superceded. The remotes are excellent, especially the smaller heavy weight top quality one which glows as soon as you pick it up, meaning you can tell what you’re up to in the dark no problem. Only downside…the stand, it’s very discreet, but means a soundbar obscures the bottom of the screen unless you get a 3rd party stand to elevate the panel a few centimetres, which I have done.

  3. 08

    by mathew

    Excellent TV. Bit pricey but you get what you pay for. The stand is VERY LARGE and HEAVY. You need 2 people to lift the TV & stand in to place. No working instructions supplied!! Had to to search online to find. This is the only grip I have. £2000.00+ and no instructions, come on Sony. Had some paper work but not operating instructions. Times must be hard.

  4. 08

    by ian

    I’ve now had my Bravia QD-OLED for 10 months. It’s definitely the best TV I have purchased to date. Picture quality is absolutely stunning. Colours pop. I have a PlayStation 5 connected to HDMI 4 using VRR for console gaming at its best. 4K/120 looks incredible. HDMI 3 is used for eARC to my Denon AVR and Panasonic UB820. Movies look and sound fantastic. Next to my LG OLED, the Bravia looks far better. I paid full price for this TV but it is definitely worth the high price.

    Highly recommended 😊

  5. 08

    by Joel

    This TV has the best picture I’ve ever seen, but bear in mind the actual screen is very delicate. Any kind of marks you get on it won’t really come off. They tend to leave a blue ‘smudge’ after wiping that looks dreadful in the sunlight! I don’t know why this is, the screen is just glass after all…Maybe it’s coated in something that’s easily damaged. Either way, try not to touch it. It’s a weird problem to have on a top range 2022 TV. Sony have apparently had many complaints about this issue.

  6. 08

    by Phil H.

    Easy to put together, works straight out of the box, image quality is jaw dropping

  7. 08

    by Joel

    I had to send this utter useless product back for the following reasons

    HDR never turned off
    monitor always dimmed no matter what setting i had it on
    it was super quick to burn in
    the tv would randomly reboot. and it become more and more frequent as time went on
    sony support itself was pointless and they honestly tried to lie to me when i pointed out the obvious problems were a known issue with the firmware, given there had already been 3 this year ( they told me prior to me reminding them about this that there wasnt any known issues,) when i then told them there was, they admitted there had been, but had NO PLANS to release a firmware update for pc’s.
    the noise reduction feature for the tv was utter pointless, it was as if they had coded in some old fashioned noise filtration that left speckles.

  8. 08

    by bobby morrow

    Even at a Black Friday deal this model is selling for over £2000. I’m having to pay for it in instalments. Now that the thing resides in my lounge, I am rather underwhelmed. The sound is supposed to be a step up, with the screen being used like a speaker. All I can say is that it doesn’t matter where the sound is coming from if it isn’t very rich and full. In the end I connected my bluetooth PC speakers and whacked the volume up. Sounds a bit better.

    Picture requires a lot; I mean a lot of tweaking out of the box; being garish and slightly fuzzy. You’ll need to turn down contrast, turn up black level, set black adjust for medium or low and put the picture setting into cinema mode. A bit of fiddling with sharpness and gamma up the scale and setting the colour to neutral from the so called expert mode and you’re good to go, with a finally natural looking picture. It still doesn’t blow me away for the price. In fact, it seems no better than my older, bog standard LED 4K android telly purchased for only a few hundred.

    Set up was a nightmare. The TV would not connect to my mobile hotspot, claiming it couldn’t find it. I tried multiple times, changing my WiFi frequency from 2.4 GHz to 5 GHz and even 6 GHz. In the end I set it up using NFC and smart things. Then you have to tune it in. I know that I get 155 freeview channels in my region. My new TV found 139. I tried again and it found 114. I tried again and got 133. I gave up and accepted 133 channels, many of which frequently pixelate.

    Google TV the reviewers say, is an improvement on Android TV. Really? I find it to be a step back. Setting up my old TV was much easier. I’ve learned a lesson here. The lesson is, the more expensive it is, the more gimmicks they throw in, the more it will go wrong. Sure, this TV is solidly built. The stand and the TV together weigh hefty. It looks very designer. But as for whether Quantum dot OLED is a genuine improvement on OLED, or indeed OLED is really an improvement on LED? I’m not so sure about that. I feel a bit ripped off frankly.

    Save yourself a lot of money. Buy a mid range OLED or LED TV from Samsung, LG and Panasonic or even Sony. Don’t blow over £2000 on this thing. It isn’t actually any better and, in some ways, it is worse.

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Sony XR-55A95K – BRAVIA XR™ - MASTER Series - OLED – 4K Ultra HD – High Dynamic Range (HDR) – Smart TV (Google TV) – Black (2022 model) + 5 Year Manufacturer Warranty


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