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PPC, or paid search marketing is the quickest and most controllable way to get your website to the top of the search results when people are looking for your type of business, and because you pay per click, it is easy to control the budget and return on investment for your campaign.
JustifyDigital has been managing PPC adverts since they first appeared in the UK. Over this time we’ve developed our own unique methodology for managing campaigns from the small start-ups (with ambitious growth plans) to the very large established leaders in their sector.
JustifyDigital offers complete PPC program development (or overhaul of an existing pay-per-click campaign) as well as ongoing optimisation and management services.
At JustifyDigital we offer a full Pay Per Click audit as a service to clients who are not necessarily looking to switch PPC providers or let go of managing the accounts themselves, they are simply looking for ways to improve and hone their efforts. Our best PPC manager will look through your account and give you the very best advice we would employ if your account was our own account.
Facebook advertising presents a perfect complement to any search and social marketing campaign. With 1.2 billion users, including over 727 million daily active users,
Facebook is the premier social media platform. Our PPC Management will ensure the best CTR for your campaigns.
It features a robust advertising platform that can help spread your message to a wide range of people and gain interaction through social media channels.
We report monthly on your campaign’s success regarding keyword choice and text choice, and we create a ranking report so you know where you rank organically for the keywords you pay for.
Additionally, after you review the report, we’ll book a one hour call with the members of your business to explain your campaign’s progress.
We discuss the direction of your campaign and answer any questions you may have about the PPC Management campaigns.
You only pay when someone clicks on your advert and you can set a daily budget too. There’s no chance you’ll end up with any unexpected costs.
Choose the keywords that are associated with your product/service and what you think people will be searching for in order to find it. Better CTR.
PPC Management is measurable. Keywords people used for your advert to be shown, which adverts they clicked on, the time they clicked on your advert etc.
You can change the keyword settings so that your adverts show for certain searches. Doing this will avoid searches that are negatively impacting your CTR rate.
Your adverts can begin showing from the moment you have set up your campaign and people can begin clicking through to your site immediately.
The best ad positions are the top three. You can get your ads to these positions if your bid is high enough and you have a high-quality score.
Many clients think the PPC Management is a quick win and will earn 10x fold. It takes time to generate leads and build the landing pages until you are getting a great response from PPC and your website.
Funnel Management is vital for any PPC Management campaign. Using heatmaps and Analytics we can find the leak, find out why people are not purchasing or leaving their information.
Instead of focusing on broad terms (bad) its best for Marketing strategies to use Granular terms and its fundamental in search advertising. The better Granular results the better results for your PPC Management campaign.