Every month we put together new guides, tips and e-books to help you drive more leads and increase revenue.
Sign-up for our newsletter to get new e-books by email:
Content and Keyword Strategy
Content & Keyword Strategy
The content strategy is a vital part for the online success of the website. The main function is to optimise the current infrastructure in order to increase the number of users viewing your website content and give them a referral to your sales team. We also have the task of researching and identifying un-tapped demand, and for creation of new web properties or online channels that will focus this demand towards the website funnel. This may require building of new pages, A/B Testing landing pages, new sites, and domain purchases to ensure control of the subsequent user journeys.
In summary, if a user is searching for anything connected to your keywords, etc. A landing page should be offered.
Your website will be found using natural search listings as opposed to paid, the user is already leveraging Google’s ‘recommendation’ implicitly as the relevancy and results listing is managed by their algorithm, continuing that trusted site and relevancy approach is logical and effective.
The IT Team or development team will optimise the current site through management of the technical backend site infrastructure, effective management of inward links, and predominantly through creation of high-value content.
The team structure then supports these goals. To define opportunities, content writers to create and curate articles, define new keyword opportunities and social media posts. Developers to build relevant and appropriate landing pages.
Performance will be tracked using several metrics, most notably traffic and sales. We will also track the keyword effectiveness.
The digital marketing manager is responsible for driving new organic traffic to the sites and improving performance across currency solutions. This includes Social media engagement, new search term variables, unique content to leverage google trending to bring in new search term traffic.
We research our competitors, new keywords, and calculate the estimate of the volume of traffic per month using Google Keyword planner and Google Trends. Once identified as a top related search term, a content strategy is then created using keyword density, and various SEO factors to rank our landing pages above our competitors and ideally position 1 of the search engine. In-time we want to achieve a Google page rank for that specific page, the higher the page rank the better the results we will have with visitors and this also means Google has identified our pages as strong informational content.
Once we have the content and best SEO practice in place, we can then target a demand to the user. The benefit of the website is that we can target personal and business users, and identify a genuine need for for users to use your website as an information source.
You can read the full preview here: This was tailored to Currency Solutions
I have the current pleasure of working under Simon, he is an excellent mentor who knows exactly what, when and where to direct, his vast knowledge in various areas of SEO is impeccable, he has guided me through the basics and onto bigger things with such organization and ease, very open to ideas and strategies which he masterfully brings along with his experience to succeed in his plans.
Product Manager at Uniblue Systems Ltd
Simon is a digital marketing guru with thorough technical knowledge of SEO, sites' development and optimisation. During his time at Uniblue, he has particularly excelled with his leadership qualities and strong enthusiasm in all the projects he undertook. His excellent personality traits have enabled him to successfully shape and lead the Sites/SEO team successfully towards accomplishing great results.
Senior Manager - Diamond Data Solutions
Simon's rare blend of Marketing and Technical expertise along with his drive and determination make him a very unique professional. He is a keen motivator and somebody everybody at Uniblue could look to for advice even when this falls outside of Simon's role. His knowledge of SEO is exemplary and his ability to get the most from his team made him an excellent manager. It was a pleasure to work with Simon.
Matthew Fleri Soler
Solution Specialist at Netrefer
The knowledge and experience Simon possesses for online marketing is one in a million. He is not only extremely knowledgeable in his work expertise but also a strong team leader and business professional. It was always a pleasure to work with Simon on any project as the ideas and strategies he brings to the table are invaluable.
Experienced digital strategist
I had the pleasure of working with Simon at Uniblue. His knowledge of the search marketing universe is encyclopedic and he would be an asset to any organisation looking to enhance their profile on Google and Bing.
Simon also understands the commercial landscape relating to websites and is able to offer intelligent monetisation ideas. This crystallization of site objective also allows for enhancement of the user journeys, and Simon has led website redesign projects to ensure fitness for purpose.
Simon is also a good manager and this is evidenced by the respect given by his team.
I would have no reservation whatsoever in recommending Simon to a future employer or client.
Vice President at FAZ Technology
Simon is one of those people you meet who you would far rather have on your side than the competition. His digital expertise is leading edge and he consumes innovation with a passion always staying ahead of the game with his work, what Simon doesn't know really doesn't matter. The other beauty about Simon is that he has a knack of explaining things to both technical and non tech people in an engaging and easy manner rather than making out SEO is some kind of a dark art, a great guy who is fantastic to work with.
Business Development at Computime Limited
Simon has a wealth of knowledge in SEO Marketing and is constantly looking at new and innovative ways to grow the business, he is extremely focused, driven and motivational, he is one of the easiest people to communicate with, and he is always willing to share his time and knowledge with colleagues, and creates a positive environment for all those who work with and along side him. It was a pleasure to work with Simon and he would be an asset to any business he chooses to represent.
SEO Executive at CIPD
Simon is an extremely talented online marketer and SEO expert who knows the online marketing industry inside out, and he was an excellent team leader at Uniblue.
His people skills make him a great person to work with, while his outside-the-box ideas have always pushed the team's performance to the maximum. Whatever your online business, Simon will make it skyrocket!