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  • SimonBirch
    Link Popularity
    SimonBirch
    It might seem to you that term frequency and term placement techniques would suffice for good relevance ranking, but, in practice, they do not. These techniques formed the state-of-the-art in ranking before the Web, but the sheer number of pages on the Web has overwhelmed their effectiveness. Luckily, the Web also made possible a new factor, cal...
    Today, 05:15 PM
  • SimonBirch
    Keyword Prominence
    SimonBirch
    Besides knowing that a page contains the words in a search query, isn’t it important to know where they appear on the page? You better believe it. All other things being equal, pages where query terms appear in important...
    Today, 05:12 PM
  • SimonBirch
    Keyword Density
    SimonBirch
    Perhaps the simplest thing search engines look for is how many of the terms in the search query are actually found on the page. All other things being equal, pages that have more of the terms in the...
    Today, 05:08 PM
  • SimonBirch
    Ranking Organic Search Matches
    SimonBirch
    A search engine’s organic ranking algorithm is one of the trickiest parts of designing a search engine, so let’s start by examining the simplest kind of ranking algorithm.

    Precision and recall work against each other. If a query returns only...
    Today, 05:04 PM


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Jamare Daniels
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